Mailer boxes are a popular choice for businesses looking to ship products in a secure and stylish way. They are a great way to protect your products during shipping and can also be used to create a memorable unboxing experience for your customers. But how can you customize mailer boxes to make them stand out and reinforce your brand identity? In this article, we will explore some of the best practices for customizing mailer boxes for branding purposes.

Before we dive into the best practices for customizing mailer boxes, let's take a closer look at what mailer boxes are and why they are such a popular choice for businesses.

What are mailer boxes?

Mailer boxes are a type of packaging that is designed to be shipped flat and then assembled by the recipient. They are typically made from corrugated cardboard, which is a durable and lightweight material that provides excellent protection for your products during shipping. Mailer boxes are available in a wide range of sizes and can be customized with your branding to create a unique and memorable unboxing experience for your customers.

Why are mailer boxes a popular choice for businesses?

There are several reasons why mailer boxes are a popular choice for businesses:

• Customizable: Mailer boxes can be customized with your branding, including your logo, colors, and messaging. This allows you to create a cohesive brand experience for your customers.

• Protective: Mailer boxes are made from corrugated cardboard, which provides excellent protection for your products during shipping. This can help to reduce the risk of damage and returns.

• Cost-effective: Mailer boxes are an affordable packaging option, especially when purchased in bulk. This can help to reduce your packaging costs and improve your bottom line.

• Environmentally friendly: Mailer boxes are typically made from recycled materials and can be recycled after use. This makes them a more sustainable packaging option compared to plastic or foam packaging.

Best practices for customizing mailer boxes for branding purposes

Now that we have a better understanding of what mailer boxes are and why they are a popular choice for businesses, let's explore some of the best practices for customizing mailer boxes for branding purposes.

1. Choose the right size and style

When customizing mailer boxes for branding purposes, it's important to choose the right size and style for your products. The size of the box should be large enough to accommodate your products without leaving too much empty space, as this can increase your shipping costs. The style of the box should also be considered, as this can impact the unboxing experience for your customers. For example, a mailer box with a tuck top closure can create a more premium feel compared to a standard mailer box with a self-locking bottom.

2. Use high-quality materials

When customizing mailer boxes for branding purposes, it's important to use high-quality materials that reflect the quality of your products and brand. This includes using a high-grade corrugated cardboard that provides excellent protection for your products during shipping. You should also consider the finish of the box, such as a matte or gloss lamination, to enhance the visual appeal of your packaging.

3. Incorporate your branding

One of the key benefits of customizing mailer boxes is the ability to incorporate your branding. This includes your logo, colors, and messaging. Your logo should be prominently displayed on the box, as this is often the first thing that customers will see. You should also use your brand colors to create a cohesive look and feel for your packaging. Finally, consider adding messaging to your mailer boxes, such as a tagline or social media handles, to encourage customers to engage with your brand.

4. Consider custom printing options

When customizing mailer boxes for branding purposes, there are several custom printing options to consider:

• Flexographic printing: This is a cost-effective printing method that is ideal for simple designs with one or two colors. It is a great option for businesses looking to print their logo or a simple pattern on their mailer boxes.

• Offset printing: This is a high-quality printing method that is ideal for complex designs with multiple colors. It is a great option for businesses looking to print detailed images or graphics on their mailer boxes.

• Digital printing: This is a versatile printing method that is ideal for short print runs and variable data printing. It is a great option for businesses looking to print custom messages or personalized designs on their mailer boxes.

By choosing the right custom printing option for your mailer boxes, you can create a unique and eye-catching design that reinforces your brand identity.

Conclusion

Customizing mailer boxes for branding purposes is a great way to create a memorable unboxing experience for your customers and reinforce your brand identity. By following the best practices outlined in this article, you can create mailer boxes that not only protect your products during shipping but also help to build brand loyalty and increase customer engagement.